Pulse — Festival Campaign
A high-energy visual campaign for an independent music festival, spanning posters, animated social assets, and on-site wayfinding under one electric system.
Client
Pulse Collective
Year
2024
Duration
5 weeks
Published
Problem :
Pulse needed a campaign loud enough to cut through a crowded summer of events, while still feeling crafted rather than chaotic.
Solution :
We built a kinetic system around a single bold typeface, gradient washes, and a repeating wave motif that flexes from a static poster to looping social animations.
Challenge :
Assets had to read in seconds on a feed and from across a field. Strong contrast and oversized type kept the message clear at every scale.
Summary :
The campaign gave Pulse a distinct, ownable look across every touchpoint and contributed to its strongest ticket pre-sale to date.
