Marrow — Coffee Packaging
Packaging and brand system for a specialty roaster, built around bold color coding and confident type so each origin is instantly recognizable on the shelf.
Client
Marrow Roasters
Year
2023
Duration
4 weeks
Published
Problem :
Marrow's single-origin bags all looked alike, making it hard for customers to find a favorite again and slowing the team down at the counter.
Solution :
We created a color-coded system where each origin owns a distinct hue paired with a shared, oversized wordmark, so the range feels unified yet easy to navigate.
Challenge :
The labels had to survive a busy cafe and a crowded shelf. High-contrast color and large type kept them legible from across the room and in a customer's hand.
Summary :
The new packaging sped up service, boosted repeat orders of specific origins, and gave Marrow a shelf presence that punches well above an independent roaster.