I’m Elena Rostova—a Senior Product Designer
driving business growth through intentional, user-centered design.
UI/UX Design
UX Research
Design Systems
Prototyping
User Research
AI Tools
Web Design
Graphic Design
01 - [About Me]
Behind the pixels
I am a Senior Product Designer with 8 years of experience turning complex business challenges into intuitive, high-converting digital ecosystems. My journey over nearly a decade has taken me from fast-paced software development agencies to leading design systems in high-growth fintech environments.
I believe that great design is not just a collection of beautiful interfaces—it is a strategic asset. By bridging the gap between product strategy, engineering constraints, and deep user research, I build scalable solutions that align user satisfaction with key business metrics (ROI). From mapping out intricate user flows to aligning cross-functional teams, I approach every project with commercial awareness and a meticulous eye for detail. I don’t just design products; I help them scale.
02 - [By The Number]
Metrics
02 - [Stacks]
Toolkit
Figma
Primary
Framer
Design & Development
Webflow
Mobile Apps
Adobe CC
Graphics / Assets
04 - [Trusted By]
Companies I've helped scale
01 - [FAQs]
What I can do for you
hat does your product design process look like?
I don’t just jump into visuals. My process starts with deep discovery and user research to align with your business goals, followed by wireframing, high-fidelity UI design, prototyping, and rigorous testing.
How do you collaborate with engineering teams?
Having worked in fast-paced tech environments, I deliver production-ready design systems in Figma and interactive prototypes in Framer. I ensure smooth hand-offs and clear communication with developers to maintain design integrity.
What is the typical timeline for a zero-to-one product?
Depending on the project's complexity and scope, a standard end-to-end product design cycle takes anywhere from 4 to 8 weeks, including research, testing, and final UI optimization.
Do you work on a freelance, contract, or full-time basis?
I am highly flexible and partner with teams on both a project-based contract level and long-term consulting arrangements, depending on the scale and immediate needs of the product.
Your product success is my ultimate goal
Let’s collaborate to build impactful, scalable digital experiences that drive measurable business growth.
01 - [Testimonials]
What teams say about working with me
Partnering with product leaders to turn complex UX challenges into high-converting digital solutions and measurable business growth.
Your product vision deserves better than average
We build with intention, move with urgency,
and deliver work that actually performs.
